| Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
| PromotionalInitiativeID (FK) | A token ID for a retailer's PromotionInitiative instance. | ID_PRML_INITV | Identity | integer | PromotionalOffer(CO_PRM) |
| PromotionalInitiativeID (FK)(PK) | A token ID for a retailer's PromotionInitiative instance. | ID_PRML_INITV | Identity | integer | |
| ConversionGoalTypeCode (FK) | Token ID for a retailer defines ConversionGoal. | ID_CVN_GL | Identity | integer | ConversionGoal(CO_CVN_GL) |
| PromotionalOfferID (FK) | The unique identifier for a promotion. | ID_PRM_OFR | Identity | integer | PromotionalOffer(CO_PRM) |